The next era of advertising won't run on intuition — it will run on standards. As AI reshapes how media is planned, bought, and measured, the industry faces a defining challenge: build the right infrastructure now or risk fragmenting the ecosystem that made digital advertising thrive.
Anthony Katsur, CEO of IAB Tech Lab, joins Vinny Rinaldi from Hershey's and senior leaders from CMI Media for a practitioner-level session on making AI work in the real world. Less theory, more hands-on: What does it actually take to implement agentic workflows, protect signal quality, and transact media safely at scale? This is the session for operators who are done waiting for the future to arrive.
